Who We Are

The African Diaspora Economic Inclusion Foundation (ADEIF) was founded in 2021 by Shereen Daniels, former Vice Chair of the Black Business Association with the London Chamber of Commerce, who publicly advocates for anti-racism in business.

As an entrepreneur herself and being acutely aware of the barriers facing Black female professionals and business owners, she intrinsically understands there is an increasing need to promote economic inclusion in order to bring about structural change.

Rather than reinvent the wheel, Shereen wanted to create a consortium of exceptional executive talent within the African diaspora community and provide them with an opportunity to give back and access knowledge via curated events hosted by ADEIF throughout the calendar year. 

Recognising the sheer abundance of intellectual capital and experience that exists within the community, it’s her desire to harness those who are willing to contribute and create a platform for them to help others execute their vision to its fullest potential, understanding that we all benefit as a community and beyond.

Change needs to happen. For change to succeed, it needs to take place at an economic level.

By focusing on Black female economic empowerment, it directly benefits the African diaspora community yet also provides opportunity and prosperity for all. 

Our mission is to contribute to reducing economic inequalities impacting the UK’s African Diaspora community, with a specifc focus on Black female entrepreneurs.

The Anti-Racist

In The Anti-Racist Organization: Dismantling Systemic Racism in the Workplace, HR strategist Shereen Daniels delivers an incisive and honest discussion of how business leaders can change workplace practices to create a more anti-racist and equitable environment

Our Position

We position ourselves with The African Union Commission’s definition of the African Diaspora as,

“…peoples of African origin living outside the continent, irrespective of their citizenship and nationality and who are willing to contribute to the development of the continent and the building of the African Union.”

( Source: https://au.int/en/diaspora-division )

We reject any language that feeds into a deficit narrative, yet we know acutely that part of feeling disempowered is the reinforcement through our ‘minority status’ by government officials, employers and mainstream media.

We commit to building strong ties on the African continent in particular, recognising the importance of our collective cultural heritage.

Board Members

Shereen Daniels


Shereen Daniels is an advocate for anti-racism in business and as Managing Director of anti-racism advisory firm HR rewired and founder of the African Diaspora Economic Inclusion Foundation (ADEIF), she is also a proactive champion for Black colleagues in the workplace.

As a sought-after advisor and speaker for some of the world’s most recognisable brands and on a global mission to unlock over one million conversations about race by 2025, her story has been featured in Forbes, with over 50,000 followers she’s recognised as one of LinkedIn’s Top Voices for 2020 and she is the winner of HR Most Influential Thinker 2021.

Leanne Mair


Leanne Mair is the Managing Director and Founder of Benefactum Consulting, a management consultancy company specialising in helping financial services companies take action in their commitments to gender equality.

Having worked in asset management for over 14 years for global brands such as BlueBay Asset Management and PIMCO, who respectively manage USD 68 billion and USD 2.1 trillion (as of 31.12.2021). She understands the DNA of the industry with regards to gender equality, leadership and culture. With her experience and insights, Leanne has delivered keynotes to the likes of HSBC Asset Management on Women & Intersectionality and has been quoted in Ignites Europe (an FT company) as a gender equality in financial services expert.

Leveraging her background and personal experience, Leanne helps companies identify and navigate key challenges and create meaningful impact through changing their governance, thus improving their culture.

Leanne is also a passionate and talented communicator. From personal coaching and mentorship to initiatives including seminars, a podcast, and a live show designed to reach larger audiences, Leanne fosters conversation and understanding that lead to positive change.

It is Leanne’s profound belief that now more than ever is the time where the financial services industry should no longer have the moniker of being male-dominated and that is overdue that women can thrive in this industry and not just a select few. Along with this, she believes the industry can be equitable without sacrificing its profitability. She also believes that there is an incredible power at the intersection of race and gender which has been largely overlooked and by including it, the financial services industry could be a world leader in setting the standard for gender equality.

Leanne is also the author of the book: Exploitative Femininity – the secret killer of gender equality in the workplace, a strategic guide helping people and companies improve their inclusion strategies

Kit Ahweyevu-Jones is the CEO and Founder of Mindweaver, a consulting organisation driven by the mission to bring diversity and antiracism to the world of emerging technology.

Kit has over a decade of experience supporting organisations to deliver their transformation agendas. She supports and challenges organisations and business leaders alike to centre diversity and antiracism in technology as part of their strategies for business growth, organisational development, people management, and cultural change.

Kit is committed to furthering an understanding of the interplay between technology and race and believes technology to be a mechanism for increasing the economic and social empowerment of the systematically underemployed and overlooked. In this vein Kit uses an intersectional framework and values led approach to help leaders and organisations to develop strategies for dismantling of systemic racism within their organisational structures.

Kit is particularly passionate about supporting the progress of marginalised women and dedicates her time to coaching Black women in technology and business to navigate their experience and realise their value.




Kit Ahweyevu Jones


Vanessa Johnson-Burgess FCIPD


A Human Resources, Equity, Diversity and Inclusion, and employment law expert.  The CEO of two organisations – Inclusive Recruiting – an organisation that combines expertise in EDI transformation and inclusive recruitment practices to create inclusive workplaces where everyone belongs and – A Little Bit of HR – an organisation delivering HR services and employment advice to SME and scaling businesses to support them and they grow and support their teams.

Adjoa helps businesses protect, enforce and exploit their brands and other ideas. She enjoys getting to know the nature of the organisations, their objectives and priorities, to get the best outcomes for any brand protection and wider intellectual property (IP)related challenges they may face.

Adjoa advises clients at different stages of their IP journey, including those at the start-up phase. She has given talks on IP protection at Barclays Eagle Labs, London Chamber of Commerce and Industry and the Financial Joy Academy. She is also an IP Expert-in-Residence at the Imperial Enterprise Lab, part of the Imperial College London

Adjoa Anim


Lindsey Stewart


Lindsey has over 20 years’ experience in financial and professional services with expertise in financial and sustainability reporting and analysis, corporate governance and investor relations.
A Chartered Management Accountant and CFA charterholder, Lindsey is currently a director of research in a global investment data and services business. He has previously held senior management positions in financial regulation, and accounting and audit organisations.
Lindsey was also one of 18 Senior Leader Finalist prizewinners at the 2021 Black British Business Awards. Lindsey is committed to helping build fair and inclusive workplaces – in financial services and beyond – and devotes considerable time and resources to diversity, equity and inclusion efforts covering the themes of race, gender, socio-economic background and neurodiversity.